WHAT ARE CHARGEBACK PREVENTION ALERTS LIKE ETHOCA AND VERIFY?
If you’ve heard about chargeback prevention alerts, there’s a reason why. Simply put, they help merchants reduce risks in a very big way.
Prevention alerts are mainly used to resolve consumer disputes before they result in chargebacks. Rather than being surprised by a chargeback and negatively impacted, banks will communicate directly with merchants in real time about a complaint.
The issuer will then give the merchant a chance to provide a refund rather than going through the negative impact of chargebacks on a merchant’s record.
You may have heard of both Ethoca and Verifi, as they are the two main prevention alert networks. Merchants have highly benefited from the way they work and how they keep them ahead of the game.
The following will better help you understand what they do and when/how/if they can benefit your company.
Verifi
The technology was originally created to help merchants resolve issues that are non-fraud related in nature. When merchants lodge a complaint or claim, Verifi connects banks and merchants to simplify the process in important ways.
Verifi has a strong presence in the US and has been expanding throughout the world.
Ethoca
This technology was originally created to help merchants resolve legitimate credit card fraud issues. Like Verifi, it has a strong presence in the US and has a strong international presence.
Which prevention alert network should you use?
It’s important to understand that both services have their own key benefits. Your choice should highly depend on what type of business you are running.
Use Verify in these cases:
- The majority of chargeback reason codes you deal with are for consumer disputes such as merchandise not received, credit not issued, and other basic issues.
- You sell mainly in the United States. While Verifi does have an international presence, it doesn’t have as large of a reach as Ethoca.
Use Ethoca in these cases:
- If the majority of your chargeback reason codes is for unauthorized transactions. These are quite common for subscription based services.
- You sell to customers in the US, but also globally.
Consider using both in these cases:
- You deal with a mixture of both non-fraud and fraud-related chargebacks.
- You want to make sure you have the most comprehensive protection possible.
How Workflow Prevention Alerts Work
Step #1
The issuer notifies the alert provider when a dispute is submitted.
Step #2
The alert provider sends a message/alert to the merchant.
Step #3
The merchant can refund the original transaction and lets the alert provider know that they took the appropriate steps to resolve the issue.
Step #4
The alert provider lets the issuer know that the dispute was resolved.
There are many benefits to technologies like Verifi and Ethoca. Not only can they give you peace of mind knowing that you’ll always be one step ahead of the chargeback process, they can save you large sums of money over time.
The systems also offer quite a bit of flexibility where setup is concerned. You can integrate directly with Ethoca and Verifi or work through a preferred partner who can oversee the implementation of the technologies and your current system.
Last Words
If you’re on the fence about using Verifi, Ethoca, or both services. It’s important for you to look closely at your current setup and how it’s either benefiting or hurting you where chargebacks are concerned. In the case that you’ve had some frustrating moments with chargebacks, you should definitely consider one or both of them.
